When you indulge in digital fashion, you aren’t actually consuming, cleaning, storing or discarding tangible clothing. Using digital fashion to produce fashion images is a great way to prevent more fast fashion ending up in landfill." “Having to constantly get clothing for new images is a waste.
The digital Fabeeo Breen Imperial Shirt and Trousers by XR Couture. “In a world where there’s a lot of the same content, it is a great way for influencers to make their content more different and exciting,” says 3D digital artist Gigi Gorlova, who lives in Dubai, and who believes the main attraction of digital fashion is the fact that it is sustainable. It’s a glorified way of Photoshopping unique fashion pieces on to consumers, and it’s trending. And, to maintain that edge of exclusivity that also exists in real-life fashion, designs are only available in limited qualities – Jain says the resulting, clothed images hold “long-term value”. Instead of waiting for the item in the mail, it arrives via email,” says Jain. “Our team of expert digital tailors ‘dress’ their image and send it. Courtesy XR CoutureĬustomers can browse and purchase 3D designs such as gowns, dresses, jackets, shirts, trousers and even shoes, featuring futuristic, iridescent, galactic, metallic and other imaginative influences. XR Couture collaborates with a selection of multidisciplinary digital fashion designers who specialise in creating 3D garments, which Jain says are “sewn together only in the digital realm”.Ī before image of XR Couture client Monsef. Offering ways for users to digitally don dramatic designs, platforms specialising in virtual fashion, such as XR Couture, The Fabricant and DressX, are gaining currency. But for those seeking to maintain an aesthetically intriguing social media presence, basics might simply read as boring. With athleisure and loungewear gaining popularity as a result of a more home-centric lifestyle brought on by the pandemic, many fashion enthusiasts now favour simplicity over elaborate, over-the-top fashion. If this is a trend, it’s certainly a timely one, both for its sustainable appeal and content-creating convenience.
Digital fashion gives Gen Z an opportunity to redefine the way they express themselves – enthralling their followers with absolutely spectacular outfits, while also being ecologically responsible.” “The mushrooming culture of Instagram influencers and the growing consumerism on social media has triggered a new way to create unique content. “Digital fashion gives them the possibility to ace their style game by wearing outfits that actually do not exist,” Subham Jain, founder and creative director of XR Couture, explains. They habitually, sometimes obsessively, seek out striking outfits and breathtaking backgrounds for their photos, in the never-ending quest to earn more likes and comments, elevate their status on Instagram and outwit the platform’s algorithm with crowd-pleasing content.Ī before image of XR Couture client Jordan. Scoff all you like, but in a market that’s becoming more saturated by the day, digital fashion personalities have to work hard to stand out from the crowd. The outfit, dubbed the Mythical Mermaid Gown, is the creation of Berlin virtual fashion designer Yifan Pu, and costs $129 to wear – digitally, that is – on virtual fashion platform XR Couture. New, innovative, artsy and avant-garde are the elements needed for a standout fashion photo, and this enchanting beachside image ticks all the boxes. With the pressures to look perpetually picture-perfect on Instagram, unremarkable and unmemorable simply won’t cut it. The Mythical Mermaid Gown is the creation of Berlin-based virtual fashion designer Yifan Pu, and costs $129 on virtual fashion platform XR Couture. This is a digitally enhanced image – in the original, the woman is wearing a plain, one-piece swimsuit: unremarkable and unmemorable. She is a fairy-tale vision in embellished ivory, complete with dramatic bell sleeves and a tail. It’s a photo of a mermaid on a beach, perched on the sand in front of a backdrop of clear blue ocean waves. I’m mindlessly scrolling through Instagram when an image jumps out from the blur of “shoefies” (shoe selfies), inspirational quotes and sponsored posts.
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